Corporate Culture is essentially a set of shared values held within the company, and it provides an overarching framework for how a business operates, how decisions are made, and it can even shape:
1- Work culture. 
2- Driving the way staff interacts with customers.

And all companies – from small to large – should take an interest in culture because it can benefit the organization in a number of ways: These include nurturing a quality brand, forging an enviable company reputation, and increasing employees and customer loyalty. And culture can also play a key role in attracting and retaining high-quality employees, which further supports the success of the business.